Ultima Sports Limited (company number 02771950) is committed to protecting your privacy. At all times we aim to respect any personal information you share with us, or that we receive from other organisations, and keep it safe. This Privacy Notice ('Notice') sets out our data processing practices when you interact with us and your rights and options regarding the ways in which your personal information is used.

This notice contains important information about your personal rights to privacy. Please read it carefully to understand how we use your personal information.

The provision of your personal information to us is voluntary.

1.1. When you give it to us directly. ​For example, personal information that you give us by contacting us by email, phone or letter.
1.2. When we obtain it indirectly. For example from our business partners.
1.3. When it is available publicly. For example from Social Media, depending on your privacy settings.

2.1. We may collect, store and otherwise process your name and contact details, including postal address, telephone number, email address and, where applicable, social media identity.

3.1. Your personal information, however provided to us, will be used for the purposes specified in this notice. In particular, we may use your personal information to provide you with services, products or information you have requested, and that we think you may be interested in following contact from yourself.

4.1. In general, unless still required in connection with the purpose(s) for which it was collected and/or processed, we remove your personal information from our records six years after the date it was collected.
4.2. If before that date your personal information is no longer required in connection with such purpose(s), or we are no longer lawfully entitled to process it, or you validly exercise your right of erasure, we will remove it from our records at the relevant time.

5.1. Occasionally we share your personal information with third parties in order to deliver services. We undertake regular due diligence checks on third party processors to ensure they are acting within the GDPR.
5.2. We do not share personal information for any other purpose than to carry out communications about our activities.
5.3. We may need to disclose your personal information upon request to regulatory and government bodies as well as law enforcement agencies. We may also merge or partner with other organisations and, in so doing, acquire or transfer personal information but your personal information would continue to be used for the purposes set out above.

6.1. In general, the personal information that we collect from you will be stored at a destination within the UK or European Economic Area ('EEA'). However, your personal information may sometimes be transferred or stored outside the EEA, for example to suppliers for delivery. Before that happens we will ask you for your approval.
6.2. Please note that some countries outside of the EEA may have a lower standard of protection for personal information, including lower security requirements and fewer rights for individuals. Where your personal information is transferred, stored and/or otherwise processed outside the EEA in a country that does not offer an equivalent standard of protection to the EEA, we will take all reasonable steps necessary to ensure that the recipient implements appropriate safeguards (such as by entering into standard contractual clauses) designed to protect your personal information and to ensure that your personal information is treated securely and in accordance with this Notice.
6.3. Unfortunately, no transmission of your personal information over the internet can be guaranteed to be 100% secure – however, once we have received your personal information, we will use strict procedures and security features to try and prevent unauthorised access.

7.1. Right of access – you can write to us to ask for confirmation of what personal information we hold about you and to request a copy of that information. Provided we are satisfied that you are entitled to see the information requested and we have successfully confirmed your identity, we will provide you with your personal information subject to any exemptions that apply.
7.2. Right of erasure – at your request and where you are entitled to, we will delete your personal information from our records as far as we are required to do so. In many cases we would propose to suppress further communications with you, rather than delete it.
7.3. Right of rectification – if you believe our records of your personal information are inaccurate, you have the right to ask for those records to be updated. You can also ask us to check the personal information we hold about you if you are unsure whether it is accurate/ up to date.
7.4. Right to restrict processing – you have the right to ask for processing of your personal information to be restricted if there is disagreement about its accuracy or legitimate usage.
7.5. Right to object – you have the right to object to processing where we are processing your personal information on the basis of the legitimate interests ground, or using your personal information for direct marketing, or using your information for research or statistical purposes.

8.1. We may update this Notice from time to time so please check back periodically. We will notify you of significant changes by contacting you directly and by placing a notice on our website. This notice was last updated on 27 August 2023.

9.1. We do not use cookies on this website.
9.2. Sites that we link to and embed will most likely use cookies and we encourage you to read their privacy policies.
9.3. Specifically, we embed videos from YouTube who have their own Privacy Policy.

10.1. Please refer to the Contact page on this website to get in touch.