Driven by Ultima Director, Richard Marlow, the factory built Ultima GTR set a new world record time of 10.3 seconds to achieve 0-100mph-0 smashing the previous record by half a second. The British built super car stormed from 0-60mph in 2.8 seconds and reached 100mph from standstill in an incredible 5.9 seconds before coming back to rest a mere 4.4 seconds later. The 100mph to zero braking time, not including the driver’s reaction time, was just 3.97 seconds.

All of the times were set by a standard, factory built, fully road legal, road tyred Ultima GTR built using all of the high spec factory specified and proven parts. The car was even equipped with heavy luxuries such as air conditioning but no traction control devices; launch control systems or ABS braking aids were used. The car was fitted with its recommended Porsche G50 5 speed transaxle and normally aspirated 640BHP 377ci Chevrolet V8 engine. Thus, this Ultima was named the Ultima GTR640.

The test was conducted, overseen and verified by an official from Datron Technology and the latest state of the art GPS timing gear was utilised to achieve and ensure maximum accuracy. A submission was made to the world-renowned Guinness Book of Records.

The Ultima factory proved beyond any doubt that the Ultima GTR is the fastest accelerating and decelerating road car on the planet by setting a new world record time of 9.8 seconds for the 0-100mph-0 sprint. This was the first ever sub ten seconds 0-100mph-0 recorded in the world!

The standard factory production specification Ultima GTR was powered by a 377ci 685bhp Chevrolet V8 engine once again built by American Speed which is the official Original Equipment engine supplier to Ultima. This engine is a standard part option available from the American Speed pricelist. Thus, this Ultima was named the Ultima GTR685.

The Ultima GTR stormed from 0-60mph in 2.8 seconds and 0-100mph in 5.8 seconds which are in themselves world record times, and braked from 100mph to zero in just 3.6 seconds.

Driven by Ultima Director, Richard Marlow, the British built and designed Ultima GTR road car set a new world record time of a staggering 9.4 secs for the 0-100mph-0 sprint. The GTR scorched from 0-60mph in 2.6 seconds, 0-100mph in 5.3 seconds and braked to zero from 100mph in a mind blowing 3.6 seconds, which are all in themselves road car world record times.

The Ultima GTR used for the successful record attempt was the factory's newly constructed standard production specification Ultima GTR, which was equipped with a new 720bhp Chevrolet V8 engine, and hence now known as the Ultima GTR720. The GTR720 was fully road legal, road tyred and equipped with a standard 5-speed G50 transmission and a standard production engine option from Ultima's official OE engine supplier American Speed. No traction control devices or ABS braking aids were used.

Ted Marlow commented, "Quite frankly the Ultima has opened up a new league of road car performance with these new independently verified figures. The Ultima GTR with its superior power-to-weight ratio is now over two seconds quicker from 0-100mph-0 than the £750,000 McLaren F1 LM, and over one and a half seconds quicker than the £450,000 Ferrari Enzo. What’s more the GTR720 performed these world beating statistics consistently and reliably time after time. The mind boggling 30-70mph time of just 1.8 seconds is further proof that the Ultima is so far ahead of any other car in terms of outright performance."